The Social Beast

The decision to start a new social media-anything is like deciding whether or not you want to add another kid to your brood. It's not to be taken lightly because that sparkly new social media baby will require LOTS of attention, especially when it's new to the world. 

In the last two weeks, I added five new social media accounts (FIVE!!!) for various programs at the University of Minnesota, College of Continuing Education (CCE). I work in the marketing department at CCE as a writer and content creator (50%), social media maven (30%) and PR woman (20%). Sometimes the social media piece feels like 90%, and that is exhausting. 

This is what I think about doing a good job of managing multiple social media accounts: 

It's just not possible to do this bunny rabbit production of social media accounts. Each one needs daily grooming, and this is only 30% of my job. Or it's supposed to be anyway. 

In each of the last three jobs I've had, social media has been a component of my job description, but not all of it. Social media is considered a spinning plate that can be added to daily responsibilities easily enough. And writers tend to be the ones who get handed the social media keys to the kingdom, along with the expectation that they can make good content "go viral." 

But it's tough for us writers! Our strong suit isn't necessarily whittling our well-crafted stories into toothpicks that we can toss into feeds, streams, and pages. We care about our stories. We spend hours gathering interviews, picking the right words, selecting the perfect quotes. And social media marketing is a full time job in and of itself. 

I'm going to be giving a presentation on social media to the Dean of the College in a couple of weeks, and it's been interesting researching the social beast(s) that have run rampant across the screens we gaze into everyday. We humans adapted SUPER quickly -- disturbingly quickly -- to this form of communication. Hashtag this and hashtag that. 

In pretty much every single article you can consume about social media you'll see: Love it or hate it, it's here to stay. 

Just be careful how many social accounts you create for yourself to manage. Wish this writer luck. #DeathBySocialMedia